Product Development

New Product Development Process: A Comprehensive Exploration

In the fast-paced and competitive world of industries, the process of new product development (NPD) stands as a cornerstone for growth and innovation. This intricate journey involves various stages, each contributing to the transformation of an idea into a tangible, marketable product. This comprehensive exploration delves into the multi-faceted stages of NPD, from idea generation to efficacy studies, highlighting their significance, challenges, and collective impact on the success of a new product.